From open-road emotion to a real reason to act.
Two paid-social examples frame motorcycle insurance in different moments: the promise of protection wherever the ride leads, and a time-sensitive call-to-action about locking in savings early.
Creative Strategy Supervisor / Copywriter
Strong ideas.
Engaging stories.
Work that connects.
Mark brings solid strategy, storytelling and a human perspective to complex products, with a focus on personal lines insurance communications that feel clear, relevant and real.
Explore selected work
01 / Selected work
Ideas inspired by
Ideas inspired by
what matters most.
A curated look at campaign and customer-journey examples across motorcycle, educator and personal auto insurance.
Teachers trust teachers.
Customer testimonials and a friendly grassroots approach become the organizing idea across the campaign, pairing educator stories with a direct invitation to explore potential savings and request a quote.
A consistent, reassuring voice across the journey.
The supplied email examples span acquisition, unfinished quote retargeting, customer retention loyalty acknowledgment, brand reassurance and renewal.
Campaign examples are presented as supplied for portfolio review. Contribution notes reflect Mark’s responsibilities as provided for each project.
Strategy minded.Story driven.
02 / About
The thinking
The thinking
behind the words.
Mark is a creative strategy supervisor and copywriter specializing in personal lines insurance, creating ideas and work that calls for equal parts clarity, empathy and persuasion.
His background includes experience at Plymouth Rock on the parent brand, Rider and Teachers’ Insurance Plan, as well as at Grey Advertising and Landor. The work is connected to brands including P&G Prestige Fragrances, CoverGirl, Clairol, and Wella. Across categories, the through-line is simple: find the human truth, then make it easy to understand, relevant and hard to ignore.
Focus
Insurance
Customer journeys
Brand voice
Experience
Plymouth Rock
Landor
Grey Advertising
Selected brands
Plymouth Rock
Rider Insurance
Teachers’ Insurance Plan
Let’s make the
complex connect.
For opportunities, collaborations or a closer look at the work, get in touch.
